Book Chapter10.4018/979-8-3693-0612-3.ch005
The Digital Frontier
Teresa Dieguez,Adriana Faria,Paula Loureiro +2 more
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TL;DR: The digital frontier presents challenges for Generation Z in the labor market, but also offers opportunities for increased efficiency, service expansion, sustainability, and competitive advantage.
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Abstract: The study investigates the impact of Generation Z on the labor market, contextualising it within the digital transformation and the need for organisations to retain talent. The results highlight the benefits of adopting new technologies, including greater efficiency, expansion of services, sustainability, and competitive advantage. Generation Z is recognised for its positive influence on the introduction of these technologies but faces adaptation challenges due, among other things, to the diversity of generations it encounters in the labor market, the little digital investment that companies make, and the low value that educational institutions continue to place on the human component to the detriment of technology. This research offers practical guidelines and possible solutions, adding substantial value to the academic field and the business world by directly and provocatively addressing the challenges of the digital age and the integration of Generation Z into the labor market.
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