Open Access
The Components of Perceived Risk
Jacob Jacoby,Leon B. Kaplan +1 more
- 01 Jan 1972
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About: The article was published on 01 Jan 1972. and is currently open access. The article focuses on the topics: Risk perception.
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Citations
Marketing virtual: separando o joio do trigo... os riscos inerentes e manipulados no e-commerce
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Economic Conditions as an Environmental Moderator of E-Purchase Intention: A Meta-Analysis
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TL;DR: In this paper , the authors synthesize prior e-purchase intention literature from multiple business disciplines (e.g., information systems, marketing) through a meta-analysis and use economic condition as an environmental moderator to explore this gap.
Busca de Informações e Apresentação dos Produtos no Ambiente de Varejo Omnichannel: Estratégias para Varejistas Puramente On-line, Puramente Físicos e Multicanal
TL;DR: In this article, o presente estudo utilizou as teorias de processamento e da economia de informacoes, as quais destacam a importância das informaçoes e da apresentacao dos produtos aos consumidores, with o objetivo of apresentar proposicoes de estrategias for a melhoria no fornecimento de informaciões pelos varejistas puramente fisicos.