The Components of Perceived Risk

TL;DR: In this paper, the authors integrate relevant theoretical literatures related to online shopping tendencies and perceived risks into the theoretical frameworks and attempt to empirically identify the relationship between the customers' perceived risks and online shopping tendency and thus, to have a understanding of consumers' shopping behaviors.

TL;DR: In this article, the authors demonstrate that the hedonic and utilitarian aspects prior to recommendation and repurchase (loyalty) and the frequency of visits to an event changes the perception of the consumer.

TL;DR: In this article, the authors provide an overview of the topic of perceived value and present some current ideas and perspectives on its relationship to other major variables including quality, price and perceived risk.