Book Chapter10.1007/978-3-642-39473-7_8
Task-oriented M-commerce interface design
Eugenia Y. Huang,Yu-Ju Lin,Travis K. Huang +2 more
- 21 Jul 2013
- pp 36-40
TL;DR: The study posits that m-commerce mandates a completely different approach to interface design which is task-oriented rather than functional-oriented, and compared with prior research which focused on a list of design factors.
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Abstract: As pocket-size mobile devices are equipped with relatively small screen, when displaying web pages which are designed for personal computers and laptops, viewing poses a great challenge. Due to the limited space, items or components on the screen of pocket-size mobile devices should be much more intuitive so that users can interact with the interface more quickly. Thus, the study posits that m-commerce mandates a completely different approach, namely scenario-based design, to interface design which is task-oriented rather than functional-oriented. The result can be further summarized and compared with prior research which focused on a list of design factors.
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Citations
An Investigation on User Preferences of Mobile Commerce Interface Design in Saudi Arabia
Lulwah AlSuwaidan,Abdulrahman A. Mirza +1 more
- 27 Aug 2014
TL;DR: This paper will present a framework consisting of basic elements for successful Mobile commerce interface design, conducted by distributing a questionnaire to a group of people from Saudi Arabia who are active mobile commerce shoppers.
8
References
•Journal Article
Focus Groups: A Practical Guide for Applied Research
Consumer reactions to electronic shopping on the world wide web
TL;DR: Overall, the results suggest that World Wide Web merchants need to think more about how they perform on the factors known to affect consumer behavior; namely, product perceptions, shopping experience, and customer service.
1.7K
•Book
Planning Focus Groups
David L. Morgan
- 24 Jul 1997
TL;DR: Guiding principles of planning planning and Timelines Personnel and Budgeting Deciding on the Degree of Structure and the Group Composition Deciding Group Size Deciding the Number of Groups Recruiting the Participants Setting Up the Sessions Checklist for Planning Focus Groups.
1K
•Book
Developing Questions for Focus Groups
Richard A. Krueger
- 24 Jul 1997
TL;DR: The ART and MECHANICS of asking good questions are discussed in this article, where the authors discuss the importance of consistency and the need to test and review the plan of a QA project.
951
Modeling Web Site Design Across Cultures: Relationships to Trust, Satisfaction, and E-Loyalty
TL;DR: Differences are determined for separate country samples concerning whether navigation design, visual design, and information design result in trust, satisfaction, and ultimately loyalty-suggesting design characteristics should be a central consideration in Web site design across cultures.
840