Solutions-driven marketing

TL;DR: A conceptual model with 28 propositions derived from five theoretical perspectives is developed that identifies other important aspects of RAs, namely RA use, RA characteristics, provider credi'r, and user-RA interaction, which influence users' decision-making processes and outcomes, as well as their evaluation of RA.

TL;DR: The results from a laboratory experiment confirm the nomological validity of trust in online recommendation agents and confirm the validity of Trust-TAM to explain online recommendation acceptance and reveal the relative importance of consumers’ initial trust vis-a-vis other antecedents addressed by the model.

TL;DR: This paper extends the effort-accuracy framework of cognition by taking into account the perceived strategy restrictiveness of decision aids, and tests the extended framework in a context in which online decision aids are used to elicit consumers' preferences, automate the processing of the preferences, and provide product advice for consumers.

TL;DR: In this article, the role of consumer participation in using online product recommendation agents (RAs) has been examined and it was shown that greater consumer participation leads to more satisfaction, greater trust, and higher purchase intentions, related to the RA and its recommendations.

TL;DR: The authors reviewed the book "Mass Customization: The New Frontier in Business Competition" by B. Joseph Pine II and found it to be a good introduction to the field of customization.

TL;DR: This article found that consumers are more satisfied and perceive less complexity in the choice set when they are asked to explicitly indicate their preferences within each attribute, as compared to more effortful tasks or less effortful task.

TL;DR: By reviewing the user interface features in the context of electronic shopping, this article hopes to facilitate the process of designing and evaluating alternative storefronts by identifying key features that impact traffic and sales.

TL;DR: In this paper, the authors examined cognitive effort and its influence on choice outcomes through process-induced negative affect and found that an alternative that requires more cognitive effort to evaluate leads the decision maker to generate more negative affect.