Skin ‘Fairness’—Culturally Embedded Meaning and Branding Implications

TL;DR: Brands are perceptual entities which inhabit the mental world of consumers as discussed by the authors, and the essential to branding success is appropriation of consumer-relevant meaning, which is essential to brand success.

TL;DR: In this paper, a semiotic analysis of product packaging investigates how L'Oreal Men Expert's (LME) whitening series, White Activ (sold in Malaysia) negotiates skin whitening among Malaysian men.

TL;DR: In the ancient dynastic times, being fair meant being privileged, wealthy and noble and remaining indoors as the labor class had more melanin count due to labor outside, which was propagated during the British rule in India.

Abstract: engaged in developing and utilizing a method that has been named the "critical incident technique

Abstract: Introduction to the Bloomsbury Revelations Edition Preface to the First Edition Preface to the Second Edition Preface to the Third Edition Editor's Introduction, Roy Harris Introduction 1. A Brief Survey of the History of Linguistics 2. Data and Aims of Linguistics: Connexions with Related Sciences 3. The Object of Study 4. Linguistics of Language Structure and Linguistics of Speech 5. Internal and External Elements of a Language 6. Representation of a Language by Writing 7. Physiological Phonetics Appendix: Principles of Physiological Phonetics 1. Sound Types 2. Sounds in Spoken Sequences Part One: General Principles 1. Nature of the Linguistic Sign 2. Invariability and Variability of the Sign 3. Static Linguistics and Evolutionary Linguistics Part Two: Synchronic Linguistics 1. General Observations 2. Concrete Entities of a Language 3. Identities, Realities, Values 4. Linguistic Value 5. Syntagmatic Relations and Associative Relations 6. The Language Mechanism 7. Grammar and Its Subdivisions 8. Abstract Entities in Grammar Part Three: Diachronic Linguistics 1. General Observations 2. Sound Changes 3. Grammatical Consequences of Phonetic Evolution 4. Analogy 5. Analogy and Evolution 6. Popular Etymology 7. Agglutination 8. Diachronic Units,Identities and Realities Appendices Part Four: Geographical Linguistics 1. On the Diversity of Languages 2. Geographical Diversity: Its Complexity 3. Causes of Geographical Diversity 4. Propagation of Linguistic Waves Part Five: Questions of Retrospective Linguistics Conclusion 1. The Two Perspectives of Diachronic Linguistics 2. Earliest Languages and Prototypes 3. Reconstructions 4. Linguistic Evidence in Anthropology and Prehistory 5. Language Families and Linguistic Types Index

TL;DR: This chapter discusses Diachronic Linguistics, a branch of linguistics that focuses on the study of language structure and semantics through the lens of evolutionary psychology.

TL;DR: In this article, the authors collected 700 incidents from customers of airlines, hotels, and restaurants and used the critical incident method to identify the most frequent service encounter from the customer's point of view.