Shaping responsible consumption patterns

TL;DR: The main driver of responsible consumption is saving, limiting unnecessary spending. Consumers are not willing to pay more for responsible consumption.

Abstract: The article provides analysis of sustainable consumption concepts in order to identify the existing and emerging patterns of responsible consumption within the framework of the Sustainable Development Goals. Based on the analysis of scientific publications, patterns of responsible consumption were listed and then were used for an online survey of 600 young active consumers about their understanding of and attitude to responsible consumption. The main driver of responsible consumption is saving, limiting unnecessary spending. Among the forms of responsible consumption, those associated with saving of resources and the limitation of the number of purchased goods also prevail. Consumers are not ready to pay more for responsible consumption ‒ the increase in costs is the main barrier. Consumers are willing to exercise responsible consumption if it helps reduce costs by consuming fewer resources and goods and make purchases at an affordable price.