Patent
Sales promotion data processor system and interactive changeable display particularly useful therein
Mordechai Teicher,Avner Halperin +1 more
- 10 Apr 1996
239
TL;DR: A data processor system for promoting sales of products includes price storage devices (101) for storing basic price information (112), criteria storage devices for storing predetermined criteria to be used in determining sales promotion prices; sensors (105) for sensing the predetermined criteria (116); a data processor for receiving data from the above, and for automatically determining sales promotions prices of the products in accordance with the received data as discussed by the authors.
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Abstract: A data processor system for promoting sales of products includes price storage devices (101) for storing basic price information (112); criteria storage devices (101) for storing predetermined criteria to be used in determining sales promotion prices; sensors (105) for sensing the predetermined criteria (116); a data processor for receiving data from the above, and for automatically determining sales promotion prices of the products in accordance with the received data; and electronic displays (102) controlled by the data processor for displaying the sales promotion prices. Also described is an interactive changeable display particularly useful in the sales promotion system, but also useful for other applications, such as for providing routing instructions to a plurality of destinations.
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Citations
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Patent
Method and apparatus for automatic selection and presentation of sales promotion programs
Brian John Cragun,Todd Mark Kelsey,Stephen Hollis Lund +2 more
- 22 Dec 1994
TL;DR: In this article, a sales promotion program is dynamically selected from a plurality of programs for presentation in a program presentation unit by a neural network that makes its selection based on first detecting if a person is in the area immediately around the program presentation units, then either selecting a general attract loop sales promotion programs with the trained neural network using a set of predetermined system criteria if no person is detected in the immediate area or selecting a specific loop SALP program if at least one person was detected in an immediate area.
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