Revisiting Negative Sampling vs. Non-sampling in Implicit Recommendation

TL;DR: The role of negative sampling and non-sampling for implicit recommendation is analyzed, and the results empirically show that although negative sampling has been widely applied to recent recommendation models, it is non-trivial for uniform sampling methods to show comparable performance to non-Sampling learning methods.

Abstract: Recommendation systems play an important role in alleviating the information overload issue. Generally, a recommendation model is trained to discern between positive (liked) and negative (disliked) instances for each user. However, under the open-world assumption, there are only positive instances but no negative instances from users’ implicit feedback, which poses the imbalanced learning challenge of lacking negative samples. To address this, two types of learning strategies have been proposed before, the negative sampling strategy and non-sampling strategy. The first strategy samples negative instances from missing data (i.e., unlabeled data), while the non-sampling strategy regards all the missing data as negative. Although learning strategies are known to be essential for algorithm performance, the in-depth comparison of negative sampling and non-sampling has not been sufficiently explored by far. To bridge this gap, we systematically analyze the role of negative sampling and non-sampling for implicit recommendation in this work. Specifically, we first theoretically revisit the objection of negative sampling and non-sampling. Then, with a careful setup of various representative recommendation methods, we explore the performance of negative sampling and non-sampling in different scenarios. Our results empirically show that although negative sampling has been widely applied to recent recommendation models, it is non-trivial for uniform sampling methods to show comparable performance to non-sampling learning methods. Finally, we discuss the scalability and complexity of negative sampling and non-sampling and present some open problems and future research topics that are worth being further explored.