Readings in attitude theory and measurement

TL;DR: The present conclusion--that attitudes, self-esteem, and stereotypes have important implicit modes of operation--extends both the construct validity and predictive usefulness of these major theoretical constructs of social psychology.

TL;DR: A protection motivation theory is proposed that postulates the three crucial components of a fear appeal to be (a) the magnitude of noxiousness of a depicted event; (b) the probability of that event's occurrence; and (c) the efficacy of a protective response.

TL;DR: A new construct, personal innovativeness in the domain of information technology, is hypothesized to exhibit moderating effects on the antecedents as well as the consequences of individual perceptions about a new information technology.

TL;DR: In this article, the authors describe and review the theory of planned behavior (TPB) and present evidence supporting the further extension of the TPB in various ways, such as belief salience measures, past behavior, selfefficacy, moral norms, self-identity, and affective beliefs.

TL;DR: A large number of techniques for scaling attitudinal judgments or responses produce scales which are one-dimensional as discussed by the authors, consisting of a single continuum of opinion along which are located a succession of opinion items (or of people).

TL;DR: The present authors, in three experiments, recently conditioned the evaluative, potency, and activity components of word meaning found by Osgood and Suci to contiguously presented nonsense syllables to support the conception that meaning is a response and indicated that word meaning is composed of components which can be separately conditioned.