positioning

TL;DR: Positioning was a term commonly used in marketing and advertising in the 1970s.

Abstract: Copyright © 2020 Decision Analyst. All rights reserved. What a strange word, “positioning.” Its origins are shrouded in the fog of history. The popular marketing writers, Jack Trout and Al Ries, started talking about position or positioning in 1972, or thereabouts, and took credit later for having invented positioning. However, I believe (if my memory is not too faded by the decades gone by) that “positioning” was a term in common use within the marketing and advertising community at the time Trout and Ries first wrote about it.