Pixel efficiency analysis: a quantitative web analytics approach
Alex Brown,Binky Lush,Bernard J. Jansen +2 more
- 14 Oct 2016
- Vol. 53, Iss: 1, pp 1-10
6
TL;DR: A quantitative web analytics approach tailored towards academic libraries that incorporates pixel efficiency analysis within an overarching web analytics investigation to identify key areas of improvement on the selected pages and employs the usage of the pixel efficiency value to elicit the added worth that potential website changes possess.
read more
Abstract: We present a quantitative web analytics approach tailored towards academic libraries. We introduce the construct of pixel efficiency analysis and the metrics of pixel efficiency value and conversion efficiency value for quantitatively evaluating website changes. Pixel efficiency analysis is the practice of relating screen real estate measured in pixels to the achievement of organizational goals and key performance indicators as indicated by quantifiable user behavioral interactions on a webpage. The concepts and measures are employed through a case study at a major academic library focusing on four major webpages. The first level of analysis incorporates pixel efficiency analysis within an overarching web analytics investigation to identify key areas of improvement on the selected pages. The second level of analysis improves the identified weaknesses through A/B testing and highlights the usefulness of pixel efficiency analysis. Lastly, the third level of analysis employs the usage of the pixel efficiency value to elicit the added worth that potential website changes possess.
read more
Chat with Paper
AI Agents for this Paper
Find similar papers on Google Scholar, PubMed and Arxiv
Write a critical review of this paper
Analyze citations of this paper to find unaddressed research gaps
Citations
What About Us
Matthew Robert Kerbel
- 30 May 2018
TL;DR: Tata Africa Services (Nigeria) Limited as mentioned in this paper is a nodal point for Tata businesses in West Africa and operates as the hub of TATA operations in Nigeria and the rest of West Africa.
4.7K
Exploring the Impact of GDPR on Big Data Analytics Operations in the E-Commerce Industry
TL;DR: In this article , the authors explored the impact of data privacy and protection laws on e-commerce companies in the Netherlands and found that while GDPR compliance incurred additional costs for companies, it also improved data security and increased customer trust.
13
Color aesthetics with regard to product design and multimedia web pages
TL;DR: Through investigations of design management mode and emotional factors, this study can provide a platform containing design methods for designers, allowing them to rapidly grasping consumer preferences and to incorporate correlations of product-related terms in styling, colors, and elements in multimedia webpages.
4
References
What About Us
Matthew Robert Kerbel
- 30 May 2018
TL;DR: Tata Africa Services (Nigeria) Limited as mentioned in this paper is a nodal point for Tata businesses in West Africa and operates as the hub of TATA operations in Nigeria and the rest of West Africa.
4.7K
How much of it is real? Analysis of paid placement in Web search engine results
Scott Nicholson,Tito Sierra,U. Yeliz Eseryel,Ji-Hong Park,Philip Barkow,Erika J. Pozo,Jane Ward +6 more
TL;DR: The goal of this research is to get a better idea of how much of the screen real estate displays “real” editorial results as compared to sponsored results.
What do you see when you're surfing?: using eye tracking to predict salient regions of web pages
Georg Buscher,Edward Cutrell,Meredith Ringel Morris +2 more
- 04 Apr 2009
TL;DR: An eye-tracking study is presented in which 20 users viewed 361 Web pages while engaged in information foraging and page recognition tasks, and the concept of fixation impact is introduced, a new method for mapping gaze data to visual scenes that is motivated by findings in vision research.
Usability of the Academic Library Web Site: Implications for Design
Louise McGillis,Elaine G. Toms +1 more
TL;DR: The authors concluded that library Web sites fail to take into account how people approach the information problem and often reflect traditional library structures.
Collaborative Web Search:Who, What, Where, When, and Why
TL;DR: This lecture investigates the who, what, where, when and why of collaborative search, and gives insight in how emerging solutions can address collaborators' needs.
119