Pesquisa de Marketing

TL;DR: In this paper, the authors present the concept of childhood and how it was constituted through the history of societies and how different authors discussed the conceptions of being a child until the contemporaneousness, when it comes to be considered in its peculiarities.

TL;DR: In this article, the authors analyze the construction of brand CONDOR, a large supermarket network in Parana, in the cultural perspective, with a brief theoretical framework on brand, and brand positioning, identity and culture.

TL;DR: A survey of the staff of customer service from a company that is anational and a pioneer in the commercialization of software is presented using the methodology of simulation management (business games), with the goal of identifying as happens in the knowledge management team ofCustomer service in abusiness management simulation software and thereby improve customer service.