Perceived quality and image: When all is not “rosy”

TL;DR: In this paper, the authors examined the relationship among hedonic and utilitarian values, customer satisfaction and behavioral intentions in the fast-casual restaurant industry and revealed that customer satisfaction acts as a partial mediator in the link between hedonics/utilitarian value and behavioral intention.

TL;DR: In this article, the authors investigate consumers' intrinsic motivations for purchasing luxury goods and find that consumers who are primarily intrinsically motivated tend to purchase luxury products for superior quality and self-directed pleasure.

TL;DR: This paper found that reading a review containing figurative language increases choice of hedonic over utilitarian options, and showed that consumers use figurative languages more when sharing experiences about hedonics than utilitarian consumption.

TL;DR: The findings suggest that utilitarian and hedonic attributes of products affect mobile brand equity through customer experience, and that perceived ease of use, perceived usefulness, entertainment, and aesthetics may not be intrinsic value; their value on mobile brand Equity is realized throughCustomer experience.

TL;DR: The concept of personality and its relationship to how consumers respond has always had a lot of intuitive appeal to consumer researchers as discussed by the authors, and if we can only isolate and understand the basic driving force that predisposes consumers to act in certain ways, then our jobs, of course, could be made much easier.

TL;DR: Bar-Tal and Gergen as discussed by the authors proposed a dual-mode theory of social knowing, where both statistical and non-statistical knowledge are used to construct knowledge and knowledge as a social psychological construct.

TL;DR: In this article, the authors experimentally examined some situational influences on the formation and consequences of two brand image/personality beliefs, pertaining to fun and sophistication (classiness), and established that nonverbalized personality associations of celebrity endorsers on these dimensions do indeed reinforce equivalent consumer beliefs about a brand's fun and classiness benefits, but only if a social consumption context is evoked, and only if the brand image beliefs are appropriate to the consumer schema for the product category involved.

TL;DR: The development of rapid, automated, and accurate laboratory testing for creatine kinase MB (CK-MB) revolutionized the treatment of patients with acute cardiac events in the 1970s and 1980s and elevations rapidly became the gold standard for identifying cardiac injury.