Perceived quality and image: When all is not “rosy”

TL;DR: The authors found that hedonic brands are more resistant to the negative effects of voluntary product recalls than are utilitarian brands, and that brand familiarity mitigates the effect of the recall on utilitarian attitudes for both utilitarian and non-utilitarian brands.

TL;DR: In this article , the authors present a review of existing literature representing attempts to define perceived quality and propose a new definition of perceived quality (PQ), which is neither totally subjective nor wholly objective.

TL;DR: In this paper, the authors developed and tested a comprehensive hierarchical model for long duration, high involvement beach resort hotel stays in Thailand and investigated the interrelationships among five higher order marketing constructs: service quality, customer satisfaction, customer perceived value, corporate image and customer loyalty.

TL;DR: In this article, the authors explore the factors driving aspirational consumption of Indian base of the pyramid consumers, using the underpinnings of the social comparison theory and trickle-down effect.

TL;DR: In this article, the authors introduce the principles of estimation and inference: means and variance, means and variations, and means and variance of estimators and inferors, and the analysis of factorial experiments having repeated measures on the same element.

TL;DR: In this article, a conceptual model of brand equity from the perspective of the individual consumer is presented, which is defined as the differential effect of brand knowledge on consumers' perceptions of the brand.

TL;DR: In this article, the authors define the ELM and seine Basiskonzepte theoretisch definiert und durch eine Vielzahl empirischer Studien untermauert.

TL;DR: Although a considerable amount of research in personality psychology has been done to conceptualize human personality, identify the “Big Five” dimensions, and explore the meaning of each dimension,... as mentioned in this paper