Organic food corporate image and customer co-developing behavior: The mediating role of consumer trust and purchase intention

TL;DR: Li et al. as discussed by the authors used the Malmquist index based on game cross-efficiency to measure the industrial pollution mitigation performance (IPMP) in each province of China, and the nonparametric kernel regression was employed to explore the effect by the influencing factors.

TL;DR: In this paper, the authors examined the impact of trust and confidence in producers and retailers on the intention to purchase organic food and found that consumers are led to trust the actors of the organic food chain and the government.

TL;DR: In this paper , a moderated serial mediation analysis was conducted to find the boundary condition for the livestreaming effect and also the mechanism for the success of utilizing livestreaming to boost hedonic products.

TL;DR: In this article , the authors used a Structural Equation Modeling-fuzzy set qualitative comparative analysis (SEM-fsQCA) approach to account for the complexity of customers' decision-making processes in adopting new technology.

TL;DR: Critical service encounters are influenced by the quality of interpersonal interaction between the customer and the contact employee. They are influenced by the employee's perception of the customer's behavior and the employee's ability to manage the encounter effectively.

TL;DR: Sustainability marketing: A Global Perspective as mentioned in this paper provides a new sustainability-oriented vision of marketing for the twenty-first century, with a consumer marketing focus with an emphasis on integrating sustainability principles into both marketing theory and the practical decision making of marketing managers.

TL;DR: In this article, the authors found that lack of consumer trust is a barrier for the development of a market for organic food in Thailand and identified consumer trust as a distinct volition factor influencing the likelihood that consumers will act on green intentions.

TL;DR: In this paper, the authors show that the impact of corporate social responsibility can extend beyond public relations and customer goodwill to influence the way consumers evaluate a company's products, and that this effect is a function of the moral undertone of the company's motivation for engaging in socially responsible behavior and is attenuated when consumers believe that the behavior is driven by self-interest rather than by benevolence.