Journal Article10.1108/jeee-09-2023-0355
Nudge theory on intrapreneurship: a conceptual view
Alperen Öztürk,Korhan Arun +1 more
TL;DR: Nudge theory on intrapreneurship fosters intrapreneurship when applied appropriately at individual, organizational and macro levels.
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Abstract:
Purpose
This study aims to discuss appropriate individual, organizational and macroleveled conditions when it is desired to foster intrapreneurship with nudge techniques.
Design/methodology/approach
Conceptual paper.
Findings
This paper aims to provide theoretical framework on the relationship between nudges approach and intrapreneurship and offer measurable propositions at different level of analysis for future research.
Originality/value
At the individual level it is theorized that nudges techniques on intrapreneurship will work when: “agents are aware of being nudged”, “choice architect is a well-recognized leader”, “perception of meaningful work is high” and “agents had former experience about being nudged”. At the organizational level it is claimed that the “number”, “type” and “frequency” of nudges plays the prominent role. Lastly, at the macrolevel it is postulated that “cultural adjustments”, “providing education” and “forming networks” sets the ground for pushing masses to intrapreneurial activities via nudges.
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References
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Many are Called, but Few are Chosen: An Evolutionary Perspective for the Study of Entrepreneurship
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