Open AccessDissertation
NEW CHALLENGES IN THE LUXURY UNIVERSE: An exploratory study of the concept of luxury experience in the Brazilian Market from the perspective of brands and consumers: a case study of Pati Piva.
Paola Aguilera
- 19 Dec 2014
1
About: The article was published on 19 Dec 2014. and is currently open access. The article focuses on the topics: Exploratory research.
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Citations
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Designing and Managing a Research Project: A Business Student's Guide
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References
Measuring Perceptions of Brand Luxury
TL;DR: In this paper, a theoretical framework of the brand-luxury construct that leads to a specification of the dimensions of luxury as applied to brands is discussed, along with a consideration of the theoretical and practical implications regarding the symbolic use of luxury brands for the public policymaker and consumer.
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Signaling Status with Luxury Goods: The Role of Brand Prominence
TL;DR: Brand prominence as mentioned in this paper is a taxonomy that assigns consumers to one of four groups according to their wealth and need for status, and demonstrate how each group's preference for conspicuously or inconspicuously branded luxury goods corresponds predictably with their desire to associate or dissociate with members of their own and other groups.
A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior
Franck Vigneron,Lester W. Johnson,Monash Mt +2 more
- 01 Jan 1999
TL;DR: In this paper, the authors discuss the existing consumer knowledge dealing with aspects of prestige, and based on this literature, develop a conceptual framework useful for the analysis of prestige-seeking consumer behavior.
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•Posted Content
Veblen Effects in a Theory of Conspicuous Consumption
TL;DR: This paper examined conditions under which "Veblen effects" arise from the desire to achieve social status by signaling wealth through conspicuous consumption, and explored factors that induce Veblen effect and investigated policy implications.
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Status Consumption in Consumer Behavior: Scale Development and Validation
TL;DR: In this article, the authors describe the development and validation of a short, reliable, and valid self-report scale to measure status consumption, the tendency to purchase goods and services for the status or social prestige that they confer on their owners.
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