1. What have the authors contributed in "Mobile shopping apps adoption and perceived risks: a cross-country perspective utilizing the unified theory of acceptance and use of technology" ?
In this study, the authors adapt the Unified Theory of Acceptance and Use of Technology 2 ( UTAUT2 ) to investigate factors predicting consumer behavioral intention ( BI ) and use behavior ( UB ) towards mobile shopping apps, considering the impact of two manifestations of consumer ’ s perceived risk: Privacy Risk and Security Risk.. Because cultural characteristics may moderate the impact of these risks on behavioral intention and use behavior, the authors conduct two studies from two consumer panels from countries with significant difference in technology use as captured by the Computer-Based Media Support Index ( CMSI ), namely India ( high CMSI ) and USA ( low CMSI ).. However, the manifestations of perceived risk are significant only for the country with the highest CMSI score, suggesting that cultural influences play a strong role in the adoption of m-shopping.. Their study has practical implications for theory as it poses the use of m-shopping apps in a cross-cultural context, suggesting that privacy and security moderate intention to use differently across cultures as predicted by the CMSI.
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2. What are the six types of hedonic motivations in online shopping?
Arnold and Reynolds (2003) provide six types of hedonic shopping motivations in online shopping, namely: value, role, adventure, social, gratification and idea motivation.
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3. What was the method used to assess the reliability and validity of the measurement model?
The reliability and validity of the measurement model were assessed first using the recommended procedural remedies, followed by the structural model assessment and hypotheses testing using a bootstrapping approach.
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4. What are the primary constructs that their acceptance and use?
Behavioral intention and use behavior of mobile shopping apps are posited as the primary constructs that their acceptance and use.
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