Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues

TL;DR: This study explores the influence of location and social network on consumers’ decision to accept mobile promotions through a time-limited, group-based “two for the price of one when you get a friend to buy together” promotion campaign advertised via mobile devices.

TL;DR: In this article , the authors examined the effect of conformity and perceived innovation on ease of use and benefits which will later affect the loyalty of using e-commerce in generation X and generation Y.

TL;DR: In this paper, a survey with amostra de 385 alunos do ensino médio de uma escola no Rio de Janeiro, Brazil, was conducted.

Abstract: 1. The integrated wholeness of the organism must be one of the foundation stones of motivation theory. 2. The hunger drive (or any other physiological drive) was rejected as a centering point or model for a definitive theory of motivation. Any drive that is somatically based and localizable was shown to be atypical rather than typical in human motivation. 3. Such a theory should stress and center itself upon ultimate or basic goals rather than partial or superficial ones, upon ends rather than means to these ends. Such a stress would imply a more central place for unconscious than for conscious motivations. 4. There are usually available various cultural paths to the same goal. Therefore conscious, specific, local-cultural desires are not as fundamental in motivation theory as the more basic, unconscious goals. 5. Any motivated behavior, either preparatory or consummatory, must be understood to be a channel through which many basic needs may be simultaneously expressed or satisfied. Typically an act has more than one motivation. 6. Practically all organismic states are to be understood as motivated and as motivating. 7. Human needs arrange themselves in hierarchies of prepotency. That is to say, the appearance of one need usually rests on the prior satisfaction of another, more pre-potent need. Man is a perpetually wanting animal. Also no need or drive can be treated as if it were isolated or discrete; every drive is related to the state of satisfaction or dissatisfaction of other drives. 8. Lists of drives will get us nowhere for various theoretical and practical reasons. Furthermore any classification of motivations

TL;DR: The development of the objective method in investigating the physiological activities of the cerebral hemispheres and the concept of Reflex, the most fundamental physiological characteristic of the hemisphere, is studied.

TL;DR: In this article, mobile phone service was introduced throughout Kerala, a state in India with a large fishing industry, and the adoption of mobile phones by fishermen and wholesalers was associated with a dramatic reduction in price dispersion, the complete elimination of waste, and near-perfect adherence to the Law of One Price.

TL;DR: In this paper, the authors propose a conceptual framework and develop hypotheses about the effects of the online medium on customer satisfaction and loyalty and on the relationships between satisfaction and loyalties.