Menejemen Pemasaran Modern

Open Access

Menejemen Pemasaran Modern

- 01 Jan 1990

647

TL;DR: Buku ini berisi mengenai konsep pemasaran dan manajemen pemaran, pasar, dan marketing mix tentang perencanaan dan strategi pemasaaran as discussed by the authors.

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Citations

System of distribution channels products drinking water the packing (dwtp) uhamqua in the business division uhamka jakarta university of muhammadiyah prof. dr. hamka, 2016

Abdul Madjid Latief, +1 more

- 01 Jan 2016

TL;DR: In this article, the authors investigate how the selection of distribution channels used by the division UHAMKA effort in marketing their products so that the product reaches the konsumenyacepar, and how the functions in the distribution channel that is carried out by the business divisionsUHAMKA.

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Pengaruh Bauran Pemasaran, Pelayanan Terhadap Keputusan Pembelian Telepon Seluler (Studi Kasus Toko Bina Mitra Usaha Desa Cipari Makmur)

04 Jun 2022

TL;DR: In this article , the authors found that variable products have a negative influence insignificant of the decision of the purchase, while variable prices and service significant have had a positive impact on the purchase decision.

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•Journal Article•10.31764/IJECA.V0I0.2002

The Effect of Ethnocentrism and Product Knowledge on The Buying Interest of “Tembe Me’e Donggo”Products

Sri Ernawati

- 30 Dec 2018

TL;DR: In this paper, the authors explored the effect of ethnocentrism and product knowledge on the buying interest of Donggo products using questionnaires, observations, and library research to collect data and a multiple linear regression analysis to analyze the data.

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•Dissertation

ANALISIS PENGARUH BRAND AWARENESS PADA IKLAN PROVIDER TELEKOMUNIKASI SELULER INDONESIA DI TELEVISI (Studi Pada Mahasiswa Fakultas Ekonomika dan Bisnis Universitas Diponegoro)

Randi Megandanu, +1 more

- 01 May 2012

TL;DR: In this paper, the authors used multiple linear regression analysis (MLR) to find a variable Celebrity endorser, a variable message, and the frequency of ad impressions to increase brand awareness.

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Promosi taksi roda dua cak transport surabaya

Josephine Natasha Pitoyo, +2 more

- 08 Jan 2016

TL;DR: Promosi Taksi Roda Dua Cak Transport Surabaya as mentioned in this paper adalah untuk menunjukkan adanya perusahaan dibidang jasa transportasi umum.

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