Open Access
Menejemen Pemasaran Modern
Basu Swastha,Irawan +1 more
- 01 Jan 1990
647
TL;DR: Buku ini berisi mengenai konsep pemasaran dan manajemen pemaran, pasar, dan marketing mix tentang perencanaan dan strategi pemasaaran as discussed by the authors.
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Abstract: Buku ini berisi mengenai konsep pemasaran dan manajemen pemasaran, pasar, dan marketing mix tentang perencanaan dan strategi pemasaran.
read more
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Citations
Effect of brand equity and promotion to purchasing decisions of honda motorcycle
Zumri Zuliyarso,Wahyu Hidayat,Apriatni Endang Prihatini +2 more
- 01 Jan 2014
TL;DR: In this article, the influence of brand equity and promotion on consumers' purchasing decisions of motorcycles was analyzed using a purposive sampling technique and the Likert scale, and it was concluded that better brand equity is expected to increase consumer purchasing decisions.
1
•Journal Article
Pengaruh jingle iklan, desain produk dan citra merek terhadap keputusan pembelian sepeda motor matic honda vario di pt. zirang honda semarang
TL;DR: In this paper, the influence of advertising jingles, product design and brand image together on purchasing decisions was investigated. And the authors concluded that there is a significant positive effect of advertising Jingles on purchasing decision.
1
Komunikasi pemasaran terpadu "Lemospirés Batik" dalam menarik minat pembelian konsumen
TL;DR: In this paper, a metode diskriptif kualitatif ying dapat memberikan and menggali fakta mengenai strategi komunikasi pemasaran terpadu ying digunakan oleh Lemospires Batik dalam menarik minat konsumen.
Pengaruh Bauran Pemasaran Terhadap Hasil Penjualan Kerupuk pada Perusahaan Kerupuk Palembang
Siti Fatimah
- 01 Sep 2011
TL;DR: Kunci et al. as mentioned in this paper proposed a program pemasaran ying efektif meramu semua bauran pemrasaran menjadi suatu program terpadu ying dirancang untuk mencapai sasaran perusahaan dalam menentukan posisi perushaan terhadap pesaing, dalam rangka bersaing merebut konsumen sebagai pasar sasara.
1
Analisis faktor-faktor yang mempengaruhi keputusan konsumen dalam pembelian barang elektronik secara kredit pada pt columbus megah sentra sarana cabang berau
Warti Ratnasari
- 26 Nov 2020
TL;DR: In this article, the authors analyzed the factors that influence consumer decisions to purchase electronic goods on credit at PT Columbus Megah Sentra Sarana, Berau Branch, as many as 92 people who were selected using probability sampling method with simple random sampling technique.
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