Open Access
Menejemen Pemasaran Modern
Basu Swastha,Irawan +1 more
- 01 Jan 1990
647
TL;DR: Buku ini berisi mengenai konsep pemasaran dan manajemen pemaran, pasar, dan marketing mix tentang perencanaan dan strategi pemasaaran as discussed by the authors.
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Abstract: Buku ini berisi mengenai konsep pemasaran dan manajemen pemasaran, pasar, dan marketing mix tentang perencanaan dan strategi pemasaran.
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Citations
•Dissertation
ANALISIS PENGARUH PERSEPSI HARGA, PROMOSI, DISTRIBUSI, KUALITAS PRODUK, DAN SEGMENTASI PASAR TERHADAP KEBERHASILAN PRODUK SEPEDA MOTOR YAMAHA DI KOTA SEMARANG (Studi Kasus pada Dealer Yamaha Motor Agung Semarang)
Kelvin Girindra,Mustofa Kamal +1 more
- 01 Jun 2012
TL;DR: In this article, a study was conducted to determine whether the pricing perception, promotion, distribution, product quality, and market segmentation affect the success of products in Agung, Semarang, Indonesia.
Measuring Customer loyalty on New Consumer Products through Customer Satisfaction in Jakarta Indonesia
TL;DR: In this paper, the authors determined the effect of product quality on customer loyalty with customer satisfaction as a mediating variable through a survey on Advan consumer s in Jakarta, with the sample a s many as 250 chosen by the sampling technique using Lemeshow formula.
The Effect of Store Atmosphere (Store Mobile) and Location on Consumer Buying Interest In Building Store Sumber Intan In – Pulo Ampel District
Yoga Adiyanto
- 31 May 2021
TL;DR: In this article, the effect of store atmosphere (Store Atmosphere), location on consumer buying interest at the Sumber Intan Building Store in Pulo Ampel District was investigated using a survey method, the sample used was 100 respondents using accidental sampling.
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Analisis faktor-faktor yang mempengaruhi konsumen dalam membeli produk pembalut wanita softex hello kitty
Bunga Bintang Maharani,Bulan Prabawani,Sari Listyorini +2 more
- 01 Jan 2015
TL;DR: In this article, the authors used exploratory factor analysis and regression test using SPSS 15.0 for windows to find the factors that influence consumers to buy Softex Hello Kitty.
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