Marketing Strategy and Competitive Positioning

TL;DR: Segmenasi dan positioning pada industri keuangan syariah di Indonesia didasarkan pada kelompok nasabah yang terdiri dari Religious conviction group, Religious conviction and economic rationality group, Ethical observant group, dan Economic rationality group.

TL;DR: In this paper, the authors defined customer relationship management as a strategy for understanding clients' needs with the goal to provide higher level of satisfaction, long-term cooperation and sales increase.

TL;DR: In this article, the authors examined how Romanian retailers adapt their marketing strategies to the changing consumer buying behavior during the financial crisis, and the empirical data was gathered from two companies in the Romanian retail sector: Real Hypermarket and Carrefour.

TL;DR: In this paper, the authors examined the implementation of relationship marketing strategy based on a sample of business-to-business firms operating in Greece, and provided support for the development of organizational resources that foster and enable relationship marketing in business to business environments since such resources are linked with improved firm performance.

TL;DR: Relationship marketing, established, developing, and maintaining successful relational exchanges, constitutes a major shift in marketing theory and practice as mentioned in this paper, after conceptualizing relationship relationships as a set of relationships.

TL;DR: In this paper, a procedure for forming hierarchical groups of mutually exclusive subsets, each of which has members that are maximally similar with respect to specified characteristics, is suggested for use in large-scale (n > 100) studies when a precise optimal solution for a specified number of groups is not practical.

TL;DR: The most powerful way to prevail in global competition is still invisible to many companies as discussed by the authors, which is why the concept of the corporation itself has not yet been recognized as a powerful competitive advantage.

TL;DR: In this article, the authors examine three aspects of the stakeholder theory and critique and integrate important contributions to the literature related to each, concluding that the three aspects are mutually supportive and that the normative base of the theory-which includes the modern theory of property rights-is fundamental.