Open AccessBook
Marketing Strategy and Competitive Positioning
Graham J. Hooley,Nigel F. Piercy,Brigitte Nicoulaud +2 more
- 01 Mar 1998
509
TL;DR: Marketing Strategy and Competitive Positioning as mentioned in this paper deals with the process of developing and implementing a marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.
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Abstract: Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.
read more
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Online Marketing Supports Promotion And Advertising Sales In Communities Dolly Localization
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- 24 Sep 2018
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An investigation into market positioning strategies practised by pharmaceutical firms marketing medicines in Nairobi
Newton I Njeru
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TL;DR: The findings indicated that the firms use various positioning strategies and the most popular one is quality positioning, Positioning by use or application is the second most in practise and price positioning strategy is the third in practice.
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TL;DR: In this article, customer segmentation, marketing mix and pricing strategies theories were applied to the study of the relationship between price and occupancy in hotels, which revealed that there is a relationship between hotel rates and occupancy rates, as in terms of hotel categories as customer segmentations as well.
Influence of Product Leadership on the Management of Efficiency Levels in the Pharmaceutical Industry in Kenya
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TL;DR: In this article, the influence of product leadership on the management of efficiency levels in the pharmaceutical industry in Kenya was assessed using a cross sectional survey design and regression and correlation analysis was done to test the relationship between the study variables.
References
Firm Resources and Sustained Competitive Advantage
TL;DR: In this article, the authors examined the link between firm resources and sustained competitive advantage and analyzed the potential of several firm resources for generating sustained competitive advantages, including value, rareness, imitability, and substitutability.
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The Commitment-Trust Theory of Relationship Marketing
Robert Morgan,Shelby D. Hunt +1 more
TL;DR: Relationship marketing, established, developing, and maintaining successful relational exchanges, constitutes a major shift in marketing theory and practice as mentioned in this paper, after conceptualizing relationship relationships as a set of relationships.
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Hierarchical Grouping to Optimize an Objective Function
TL;DR: In this paper, a procedure for forming hierarchical groups of mutually exclusive subsets, each of which has members that are maximally similar with respect to specified characteristics, is suggested for use in large-scale (n > 100) studies when a precise optimal solution for a specified number of groups is not practical.
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The Core Competence of the Corporation
C. K. Prahalad,Gary Hamel +1 more
TL;DR: The most powerful way to prevail in global competition is still invisible to many companies as discussed by the authors, which is why the concept of the corporation itself has not yet been recognized as a powerful competitive advantage.
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The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications
Thomas Donaldson,Lee E. Preston +1 more
TL;DR: In this article, the authors examine three aspects of the stakeholder theory and critique and integrate important contributions to the literature related to each, concluding that the three aspects are mutually supportive and that the normative base of the theory-which includes the modern theory of property rights-is fundamental.
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