Marketing Strategy and Competitive Positioning

TL;DR: The authors assesses how retail firms in Ghana pursue positioning activities and finds that the dominant strategies are "service, value for money, attractiveness, reliability, and brand name", while the emphasis placed on each of these positioning strategies varies from firm to firm.

TL;DR: In this paper, the role of these intangible assets in the context of small businesses is examined in terms of small-business strategy, where resource-based theory has not been systematically applied to strategizing the market-related assets of the firm.

TL;DR: In this paper, the authors argue that the task of designing what to sell is still a competitive problem and that what needs to be designed are individual offerings, even when the viability of several offerings is interdependent.

TL;DR: In this paper, a literature-derived tourism positioning framework is proposed to further elaborate the tourism positioning and gain a deeper understanding of Ghana's tourism positioning, and the results show that Ghana's tourist positioning aim is built around perceptions of a "com petitive middle class tourist destination", i.e., "profit and status" through the pursuit of "functional" positioning objective.

TL;DR: Relationship marketing, established, developing, and maintaining successful relational exchanges, constitutes a major shift in marketing theory and practice as mentioned in this paper, after conceptualizing relationship relationships as a set of relationships.

TL;DR: In this paper, a procedure for forming hierarchical groups of mutually exclusive subsets, each of which has members that are maximally similar with respect to specified characteristics, is suggested for use in large-scale (n > 100) studies when a precise optimal solution for a specified number of groups is not practical.

TL;DR: The most powerful way to prevail in global competition is still invisible to many companies as discussed by the authors, which is why the concept of the corporation itself has not yet been recognized as a powerful competitive advantage.

TL;DR: In this article, the authors examine three aspects of the stakeholder theory and critique and integrate important contributions to the literature related to each, concluding that the three aspects are mutually supportive and that the normative base of the theory-which includes the modern theory of property rights-is fundamental.