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Marketing Strategy and Competitive Positioning
Graham J. Hooley,Nigel F. Piercy,Brigitte Nicoulaud +2 more
- 01 Mar 1998
509
TL;DR: Marketing Strategy and Competitive Positioning as mentioned in this paper deals with the process of developing and implementing a marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.
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Abstract: Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.
read more
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Citations
Positioning strategies for branding services in an emerging economy
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Strategic marketing practices as drivers of successful business performance in British, Australian and New Zealand golf clubs.
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Alternative Positioning Strategies for Services in Ghana
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Retailing in post‐apartheid South Africa: the strategic positioning of Boardmans
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TL;DR: In this paper, the authors describe the social and political transformations that have occurred since the ending of the apartheid regime and discuss the implications of these changes for the retail sector, focusing on one company (Boardmans).
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The link between cultural value systems and strategic marketing: Unlocking the mindset of Japanese and South Korean managers
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TL;DR: In this paper, the authors make clear how managers in Western organizations can understand the Japanese and Korean cultural value system and interpret the strategic decision-making process that exists within organizations exhibiting a collectivist culture.
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References
Firm Resources and Sustained Competitive Advantage
TL;DR: In this article, the authors examined the link between firm resources and sustained competitive advantage and analyzed the potential of several firm resources for generating sustained competitive advantages, including value, rareness, imitability, and substitutability.
51.8K
The Commitment-Trust Theory of Relationship Marketing
Robert Morgan,Shelby D. Hunt +1 more
TL;DR: Relationship marketing, established, developing, and maintaining successful relational exchanges, constitutes a major shift in marketing theory and practice as mentioned in this paper, after conceptualizing relationship relationships as a set of relationships.
21.5K
Hierarchical Grouping to Optimize an Objective Function
TL;DR: In this paper, a procedure for forming hierarchical groups of mutually exclusive subsets, each of which has members that are maximally similar with respect to specified characteristics, is suggested for use in large-scale (n > 100) studies when a precise optimal solution for a specified number of groups is not practical.
19.8K
The Core Competence of the Corporation
C. K. Prahalad,Gary Hamel +1 more
TL;DR: The most powerful way to prevail in global competition is still invisible to many companies as discussed by the authors, which is why the concept of the corporation itself has not yet been recognized as a powerful competitive advantage.
16.2K
The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications
Thomas Donaldson,Lee E. Preston +1 more
TL;DR: In this article, the authors examine three aspects of the stakeholder theory and critique and integrate important contributions to the literature related to each, concluding that the three aspects are mutually supportive and that the normative base of the theory-which includes the modern theory of property rights-is fundamental.
11.3K