Open AccessBook
Market structure analysis
James H. Myers,Edward Tauber +1 more
- 01 Jun 1977
138
About: The article was published on 01 Jun 1977. and is currently open access. The article focuses on the topics: Market share analysis & Market microstructure.
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Citations
A review of data-driven market segmentation in tourism
TL;DR: In this article, the authors provide a systematic overview of applications published in the last decades, outlines critical issues that often lead to overestimation of the validity of results and offers solutions or recommendations that help both the researcher to keep the critical issues in mind as well as the management to evaluate the validity and usefulness of the study.
Heterogeneity in risk and safety perceptions of international tourists
TL;DR: In this article, the authors conduct a data-driven segmentation of heterogeneity in the tourist population with respect to perceived risks of international travel and assesses if market segments with different risk perception patterns are distinct in other behavioral and personal characteristics.
286
Market segmentation in tourism.
Sara Dolnicar
- 01 Jan 2008
TL;DR: In this article, the authors explain the foundations of market segmentation, discuss alternative ways in which market segments can be formed, guides the reader through two practical examples, highlights methodological difficulties and points to milestone publications and recently published applications of Market segmentation in the field of tourism.
Challenging “Factor–Cluster Segmentation”
Sara Dolnicar,Bettina Grün +1 more
TL;DR: In this article, the authors demonstrate that Factor-Cluster segmentation is not generally the best procedure to identify homogeneous groups of individuals (market segments) in the tourism industry.
Multivariate Analysis of Multiple Response Data
Yancy D. Edwards,Greg M. Allenby +1 more
TL;DR: This paper proposed a multivariate binomial probit model for analyzing multiple response data and use standard multivariate analysis techniques to conduct exploratory analysis on the latent multivariate normal distribution, addressing identifying restrictions that lead to the covariance matrix specified with unit-diagonal elements.
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