Journal Article10.1007/BF00128686
Market orientation: Review, refinement, and roadmap
724
TL;DR: A review of the state-of-the-art in the market orientation area can be found in this paper, focusing on the meaning of market orientation, its relationship with several emerging topics/themes in the literature, the quality of marketoriented behaviors, the impact of market orientations, and issues in enhancing market orientation.
read more
Abstract: Over the past ten years, significant progress has been made in the market orientation area Scholarly attention has focused on the definition, measurement, and impact of a market orientation Attention has also focused on organizational drivers of market orientation and its enhancement Despite progress, several research challenges remain and rich opportunities exist for further work in the area This paper critically reviews the “state-of-the-art” and offers a roadmap for future work in the area The review primarily focuses on (1) the meaning of market orientation, (2) its relationship with several emerging topics/themes in the literature (eg, market information processing, organizational learning, knowledge use, industry foresight and driving markets), (3) the quality of market-oriented behaviors, (4) impact of market orientation, and (5) issues in enhancing market orientation We conclude with a conceptual synthesis and methodological suggestions
read more
Chat with Paper
AI Agents for this Paper
Find similar papers on Google Scholar, PubMed and Arxiv
Write a critical review of this paper
Analyze citations of this paper to find unaddressed research gaps
Citations
Valores Hedónicos-Emocionales y el Comportamiento de Compra: desde la percepción del consumidor de mezcal
Arcelia Toledo-López
- 01 May 2024
TL;DR: La producción de mezcal en Oaxaca lidera en la producción por litros producidos y envasados. Los valores hedónicos-emocionales y el comportamiento de compra del consumidor de mezcal se basan en los beneficios sociales y culturales, así como en los atributos sensoriales del mezcal.
Agave de Sahuayo Michoacán: Lineamientos Públicos de Protección Territorial
Noé Casas Ruíz,Jorge Armando Núñez Alfaro +1 more
- 01 May 2024
TL;DR: La creciente demanda de bebidas espirituosas genera incrementos de plantaciones de agave en Michoacán, pero no se encuentran reguladas ni supervisadas por las autoridades. Es necesaria la integración de lineamientos públicos de proyección territorial para proteger el territorio.
Market Orientation in Public Transport Research : A Review
TL;DR: In this paper, the authors introduce the concept of market orientation into the field of public transport, to review previous research into market orientation in public transport research, and to suggest directions for future research.
Strategic performance blueprint: Optimizing business performance through tailoring strategic postures to environmental and institutional contexts
Nasser Alqahtani,Can Uslay,Sengun Yeniyurt +2 more
TL;DR: Strategic performance blueprint for optimizing business performance based on environmental and institutional contexts. EO, MO, and EM have context-varied effects on organizational performance. Best strategic posture depends on organization size, network strength, market growth, supplier power, and competitive intensity.
Effects of market orientation on business strategic behaviour
TL;DR: In this paper, the authors present the results of a study that considers market orientation as an organizational resource that, according to the RBV principles, shapes the organizations' strategy design.
References
The fifth discipline - the art and practice of the learning organization
TL;DR: Senge's Fifth Discipline is a set of principles for building a "learning organization" as discussed by the authors, where people expand their capacity to create the results they truly desire, where new and expansive patterns of thinking are nutured, where collective aspiration is set free, and where people are contually learning together.
19.4K
•Book
The balanced scorecard : measures that drive performance
Robert S. Kaplan,David P. Norton +1 more
- 17 Apr 2015
TL;DR: A "balanced scorecard" is developed, a new performance measurement system that gives top managers a fast but comprehensive view of the business and complements those financial measures with three sets of operational measures having to do with customer satisfaction, internal processes, and the organization's ability to learn and improve.
The Effect of a Market Orientation on Business Profitability
John C. Narver,Stanley F. Slater +1 more
TL;DR: In this paper, the authors have been observing for more than three decades that business performance is affected by market orientation, yet to date there has been no valid measure of market orientation.
9.3K
Organizational Learning: The Contributing Processes and the Literatures
TL;DR: The literature on knowledge acquisition is voluminous and multi-faceted as mentioned in this paper, and so the knowledge acquisition construct is portrayed as consisting of five subconstructs or subprocesses: 1 drawing on knowledge available at the organization's birth, 2 learning from experience, 3 learning by observing other organizations, 4 grafting on to itself components that possess knowledge needed but not possessed by the organization, and 5 noticing or searching for information about the environment and performance.
8.9K