Managing Public Relations

TL;DR: In this paper, a theory-based, strategic framework to facilitate relationship building with publics through the World Wide Web is presented, and five strategies are provided for communication professionals use to create dialogic relationships with Internet publics.

TL;DR: The concept of dialogue is deeply rooted in philosophy and relational communication theory and its inclusion in the public relations vocabulary is an important step toward understanding how organizations can build relationships that serve both organizational and public interests as discussed by the authors.

TL;DR: In this article, the authors examined the nature of strategic communication, defined as the purposeful use of communication by an organization to fulfill its mission, and identified key aspects of communication.

TL;DR: This article identified seven distinct types of framing applicable to public relations, i.e., situations, attributes, choices, actions, issues, responsibility, and news, and discussed potential applications for public relations practice and research.