Journal Article10.1007/S10551-014-2059-1
Linking Market Orientation and Environmental Performance: The Influence of Environmental Strategy, Employee’s Environmental Involvement, and Environmental Product Quality.
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TL;DR: In this paper, a comprehensive theoretical model linking market orientation and environmental performance was proposed to examine the impact of business strategy on both employees' and firms' performances in environmental protection, and they found that market orientation positively affects environmental strategy which, in turn, influences both environmental product quality and employees' environmental involvement.
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Abstract: As it has become more and more urgent to solve the problems of environmental protection, we consider it necessary to conduct multilevel studies to examine the impact of business strategy on both employees’ and firms’ performances in environmental protection. Synthesizing the perspectives of strategic orientation, corporate strategy, and firm performance, we propose a comprehensive theoretical model linking market orientation and environmental performance. Based on a survey of 134 matched chief executive officers, senior marketing managers and frontline workers from Chinese firms, we found that market orientation positively affects environmental strategy which, in turn, influences both environmental product quality and employees’ environmental involvement. These latter two variables consequently have a positive influence on environmental performance. At the same time, environmental commitment moderates the link between market orientation and environmental strategy.
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Citations
Environmental Performance in Indonesia Automotive Industry
G A Bintang,Rahmat Nurcahyo,Djoko Sihono Gabriel +2 more
- 01 Aug 2019
TL;DR: In this paper, a survey on automotive companies in Indonesia is conducted to examine the impact of environmental performance on firm performance, and the results show that the questionnaire has good validity and high reliability.
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Employee's past environmental related experience and green supply chain management practice: A study of Malaysian chemical related industries
Amar Hisham Jaaffar,Zeittey Karmilla Kaman,Nurulhuda Ahmad Razali,Nurnazurah Azmi,Nur Amira Yahya +4 more
- 23 Jul 2019
TL;DR: In this paper, the authors examined the relationship between past environmental related experiences and green supply chain management (GSCM) practice. But, they did not examine the impact of past environmental experience on the performance of the GSCM practice.
Contractor firm strategies in delivering green project: A review
Ayisha Powmya,Nazirah Zainul Abidin,Nurul Sakina Mokhtar Azizi +2 more
- 16 Oct 2017
TL;DR: In this article, the authors reviewed the strategies at firm level to deliver green construction project and found that there are six strategies to be adopted by the contractor to promote more contractors to be proactive in delivering green projects.
3
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