Journal Article10.1016/J.HEALTHPOL.2017.01.008
Leveraging consumer’s behaviour to promote generic drugs in Italy
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TL;DR: A model, within the theoretical framework of the Theory of Planned Behaviour, for studying the consumers' purchase intention of generic drugs was developed and found attitude, subjective norm, past behaviour, self-identity and trust in the pharmacist have a positive influence on the intention to buy generic drugs.
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About: This article is published in Health Policy. The article was published on 01 Apr 2017. The article focuses on the topics: Consumer behaviour & Theory of planned behavior.
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Citations
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The theory of planned behaviour: Self identity, social identity, and group norms
TL;DR: In this article, the authors examined the combined effects of self-identity and social identity constructs on intention and behaviour, and examined the effect of selfidentity as a function of past experience of performing the behaviour.
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Using the theory of planned behavior and self-identity to explore women's decision-making and intention to switch from combined oral contraceptive pill (COC) to long-acting reversible contraceptive (LARC).
TL;DR: The TPB proved to be acceptable in understanding COC users’ intention to obtain LARC, and results provide direction for LARC messaging tailored toward C OC users and self-identity.
The Portuguese generic medicines market: What's next?
Alexandre Morais Nunes,Alexandre Morais Nunes,Diogo Cunha Ferreira,Andreia Afonso de Matos,Rui Miranda Juliao +4 more
TL;DR: This study analyses the main policy measures already implemented as well as the incentives created for the replacement of brand-name medicines with generics and makes some recommendations to promote a broader and better use of generics in Portugal.
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Brand equity of commoditized products of famous brands
TL;DR: In this paper, a quantitative study with 432 respondents was conducted to identify the influence of brand equity (BE) of commoditized products of famous brand on purchase intention and willingness to pay a premium price in an emerging market.
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TL;DR: Ajzen, 1985, 1987, this article reviewed the theory of planned behavior and some unresolved issues and concluded that the theory is well supported by empirical evidence and that intention to perform behaviors of different kinds can be predicted with high accuracy from attitudes toward the behavior, subjective norms, and perceived behavioral control; and these intentions, together with perceptions of behavioral control, account for considerable variance in actual behavior.
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Alternative Ways of Assessing Model Fit
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TL;DR: In this paper, two types of error involved in fitting a model are considered, error of approximation and error of fit, where the first involves the fit of the model, and the second involves the model's shape.
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TL;DR: This chapter discusses Structural Equation Modeling: An Introduction, and SEM: Confirmatory Factor Analysis, and Testing A Structural Model, which shows how the model can be modified for different data types.
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TL;DR: In this article, a selection of fit indices that are widely regarded as the most informative indices available to researchers is presented, along with guidelines on their use and strategies for their use.
The psychology of attitudes.
Alice H. Eagly,Shelly Chaiken +1 more
TL;DR: The only truly comprehensive advanced level textbook designed for courses in the pscyhology of attitudes and related studies in attitude measurement, social cognition is as mentioned in this paper, which contains a comprehensive coverage of classic and modern research and theory.
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