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Kundenbindungsmanagement: Eine Einführung in die theoretischen und praktischen Problemstellungen
Christian Homburg,Manfred Bruhn +1 more
- 01 Jan 2010
161
About: The article was published on 01 Jan 2010. and is currently open access.
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TL;DR: Kunden-Lieferanten-Beziehungen erscheinen in der betriebswirtschaftlichen Praxis weitaus uberwiegend durch Nachfragemacht gepragt as mentioned in this paper.
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Das Konzept der kundenorientierten Unternehmensführung
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