Krippendorff, Klaus, Content Analysis: An Introduction to its Methodology . Beverly Hills, CA: Sage, 1980.

TL;DR: In this paper, the authors analyzed a sample of 62 MTV music videos in 23 content categories, including visual abstraction, sex, dance, violence, and crime, and found that sexual and violent content is characterized by innuendo and suggestiveness, reflecting MTV's: adolescent audience appeal.

TL;DR: In this article, a content analysis of 2183 print ads with a headline was conducted to investigate the frequency with which figures of speech and figure categories are used in ad headlines and the extent to which selected executional factors relate to their use.

TL;DR: In this article, a content analysis of articles published in five leading marketing journals from 1990 to 2008: Journal of the Academy of Marketing Science, Journal Consumer Research, Journal of Marketing, Journal Of Marketing Research, and Marketing Science was conducted.

TL;DR: In this article, the authors report a study of the approach of six U.K. water and electricity companies towards managing the relationship with their "green" stakeholders, which is emerging as a promising framework for the analysis of corporate social performance.