Knowledge activation after information encoding: Implications of trait priming on person judgment

TL;DR: The evolving complexity of proposed prime-to-behavior mechanisms is reviewed, the predictions of each mechanism are discussed, and some integrative principles that influence how and when primed constructs affect behavior are suggested.

TL;DR: This article seeks to make theorists and researchers aware of the importance of not using the terms moderator and mediator interchangeably by carefully elaborating the many ways in which moderators and mediators differ, and delineates the conceptual and strategic implications of making use of such distinctions with regard to a wide range of phenomena.