Investigating Key Trends in New Normal Packaging Design
TL;DR: In this paper , the authors explore the new normal in packaging design by using blog text analysis and identify 13 key trends in new normal packaging design, including sustainability, e-commerce, and hygienic-centric design.
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Abstract: The coronavirus disease 2019 (COVID-19) pandemic has changed the people’slifestyles all over the world. This crisis has influenced the packaging design activityas well. Thus, companies should define the new normal packaging that responds to thepandemic situation and new normal living. This study aims to explore the new normalin packaging design by using blog text analysis. Thematic analysis with an inductiveapproach was done using NVivo12 software and an Excel sheet was used to discoverpatterns of common ideas or themes of the new normal packaging design. This studyhas identified 13 key trends in new normal packaging design, including sustainability,e-commerce, and hygienic-centric design. The findings provide insights for packagingdesigners, brand owners, and marketers to create and develop new standard packaging.
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References
The Impact of the COVID-19 Pandemic on Consumer and Business Confidence Indicators
Deimante Teresiene,Greta Keliuotyte-Staniuleniene,Yiyi Liao,Rasa Kanapickiene,Ruihui Pu,Shiyan Hu,Xiao-Guang Yue +6 more
- 02 Apr 2021
TL;DR: In this article, the authors identify consumer and business confidence indicators' reaction to the spread of the COVID-19 pandemic in the Eurozone, the United States, and China.