Journal Article10.1023/A:1022962631249
Interpreting Dimensions of Consumer Trust in E-Commerce
Sandy C. Chen,Gurpreet Dhillon +1 more
599
TL;DR: dimension of trust in an Internet vendor are competence, integrity and benevolence, which can be used by practitioners to identify particular trust characteristics for realizing the potential of business to consumer E-commerce venture.
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Abstract: Consumer trust in an Internet vendor is an issue commanding ever more attention. Based on an extensive review of literature, this paper proposes dimensions of trust in an Internet vendor. These are competence, integrity and benevolence. Competence refers to a company's ability to fulfill promises made with the consumers. Integrity suggests that a company acts in a consistent, reliable, and honest manner. Benevolence is the ability of a company to hold consumer interests ahead of its own self-interest and indicates sincere concern for the welfare of the customers. In a further analysis various sources where trust might reside are also identified. Drawing on the literature in marketing and general management, the sources of trust are classified as characteristics of the consumer, the firm, the website and the interaction between the consumer and the firm. Given the dimensions and sources of trust, a path model for developing consumer trust in E-commerce is suggested. This research makes a contribution to the development of a theoretical understanding of trust in E-commerce. Although the concepts presented in this paper can be used to carry out further empirical research, they can also be used by practitioners to identify particular trust characteristics for realizing the potential of business to consumer E-commerce venture.
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Citations
Understanding Trust in IT Artifacts: An Evaluation of the impact of Trustworthiness and Trust on Satisfaction with Antiviral Software
Narasimha Paravastu,David Gefen,Steve B. Creason +2 more
- 21 Nov 2014
TL;DR: The analysis shows that in the case of this software artifact, trustworthiness but not trust, predicts user satisfaction, in apparent contrast to interpersonal trust in online contexts where trust and trustworthiness are mostly indistinguishable.
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Investigating the Determinants of Purchase Intention in C2C E-Commerce
TL;DR: In this article, the role of instant messaging in the C2C e-commerce context is investigated, and two antecedents of purchase intention trust and customer satisfaction are established to establish a theoretical research model.
Going with the consumer towards the social web environment: a review of extant knowledge
TL;DR: In this article, the authors present a critical review of the main contributions on this theme, integrating also the research field of consumer behaviour in the social web environment, concluding with some managerial guidelines for successful use of the social Web in the commercial activities and in the establishment of fruitful relationships between the consumers and the brand.
The Factors That Affecting the Product Purchasing Decision Through Online Shopping By Students of Surabaya State University
TL;DR: In this paper, the authors used confirmatoring factor analysis to determine the factors that influence product purchasing decisions through online shopping and found that trust, price, and time were the most important factors.
Consumer Trust in E-commerce
Malin Gustavsson,Anne-Marie Johansson +1 more
- 01 Jan 2006
TL;DR: The lack of physical clues and physical interaction in the online environment make it more diffic... as mentioned in this paper, and this is a common reason for consumers not purchasing from Internet vendors, is the lack of trust.
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