Journal Article10.1002/DIR.1014
Internet forums as influential sources of consumer information
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TL;DR: An experiment in which consumers were instructed to gather online information about one of five specific product topics by accessing either online discussions or marketer-generated online information, finding the consumers who gathered information from online discussions reported greater interest in the product topic.
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About: This article is published in Journal of Interactive Marketing. The article was published on 01 Jun 2001. The article focuses on the topics: The Internet.
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Citations
The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement
Dohyung Park,Jumin Lee,Ingoo Han +2 more
TL;DR: The elaboration likelihood model is used to explain how level of involvement with a product moderates these relationships, and the quality of on-line reviews has a positive effect on consumers' purchasing intention and purchasing intention increases as the number of reviews increases.
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Popularity of brand posts on brand fan pages : An investigation of the effects of social media marketing
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Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix
Yubo Chen,Jinhong Xie +1 more
TL;DR: In this article, a normative model for online consumer product reviews is developed to address several important strategic issues related to consumer reviews, such as when and how the seller should adjust its own marketing communication strategy in response to online consumer reviews.
The impact of electronic word-of-mouth communication: A literature analysis and integrative model
Christy M. K. Cheung,Dimple R. Thadani +1 more
- 01 Dec 2012
TL;DR: This study conducted a systematic review of eWOM research and identified key factors related to the major elements of the social communication literature and built an integrative framework explaining the impact of e WOM communication on consumer behavior.
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•Posted Content
Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix
Yubo Chen,Jinhong Xie +1 more
TL;DR: It is argued that online consumer review can serve as a new element in the marketing communications mix and work as free “sales assistants” to help consumers identify the products that best match their idiosyncratic usage conditions.
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References
EMOTIONAL CONTAGION Gender and Occupational Differences
TL;DR: Theorists have proposed that men and women and those in various occupational groups should differ in their susceptibility to primitive emotional contagion as discussed by the authors, and they have found that women are more susceptible to emotional contagions than men.
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Net Gain: Expanding Markets through Virtual Communities
John Hagel,Arthur Armstrong +1 more
- 01 Jan 1997
TL;DR: Hagel as mentioned in this paper discussed the effects of virtual communities on business models and marketing strategies. But he did not discuss the impact of virtual community on marketing strategies and did not address how virtual communities can help expand markets, increase visibility, and improve profitability.
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E. Katz,P. F. Lazarsfeld,M. McCombs,D. Shaw +3 more
- 01 Jan 2008
TL;DR: It is shown here how the media agenda-Setting in the Presidential Election and media perceptions of the election have changed over the years have changed since the 1980s.
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Sex Differences in Empathy and Related Capacities
Nancy Eisenberg,Randy Lennon +1 more
TL;DR: The literature on sex differences in empathy (denned as vicarious affective responding to the emotional state of another) and related capacities (affective role taking and decoding of nonverbal cues) was reviewed in this paper.
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