Innovations in Sustainable African Agribusiness

TL;DR: This study investigates innovations in African agribusiness, categorizing them into four typologies: advisory services, e-agricultural marketing tools, electronic financial services, and crowdsourced market data tools, with implications for innovation in African agribusiness.

Abstract: Objective: The objective of this study is to investigate, what innovations currently exist in Africa? What is their typology and their impact on African agribusiness? What are the challenges and prospects? Theoretical Framework: This section presents the main concepts and theories that underpin the research. It highlights Innovation in Agribusiness as a solid foundation for understanding the context of the investigation. Method: The methodology adopted for this research is qualitative and descriptive in nature. Data collection was carried out through CAPES, SciELO, and Google Scholar databases, using search expressions in both Portuguese and English, with emphasis on: “African agricultural innovations,” “digital tools,” “African Innovation and Sustainability,” “agricultural innovations in Africa,” among others, always accompanied by the terms “Africa” or “African.” Results and Discussion: The results obtained revealed that the existing innovations in Africa are prominently grouped into four distinct categories: (i) advisory services and market information; (ii) e-agricultural marketing tools that facilitate market linkages; (iii) electronic financial services that support a variety of financial transactions; and (iv) tools that collect agricultural market data using crowdsourcing services. Research Implications: The practical and theoretical implications of this research are discussed, providing insights into how the findings can be applied or influence practices in the field of innovation in African agribusiness. Originality/Value: This study contributes to the literature by highlighting the originality of the research, as it addresses a topic that is still scarcely explored in the African context. The relevance and value of this research are evidenced by demonstrating the importance of discussing innovation in African countries.