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Industrial buying and creative marketing
Patrick J. Robinson,Charles W. Faris,Yoram Wind +2 more
- 01 Jan 1967
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About: The article was published on 01 Jan 1967. and is currently open access. The article focuses on the topics: Return on marketing investment & Marketing management.
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Citations
Vendor Consideration and Switching Behavior for Buyers in High-Technology Markets:
Jan B. Heide,Allen M. Weiss +1 more
TL;DR: The high-technology markets represent unique problems for organizational buyers and, in turn, for their existing and potential vendors as discussed by the authors, these problems are due to high levels of uncertainty and the pres...
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A supplier selection life cycle approach integrating traditional and environmental criteria using the best worst method
TL;DR: In this article, an innovative three-phase supplier selection methodology including pre-selection, selection, and aggregation is proposed, in which concurrent screening is used for preselection, the best worst method (BWM) is introduced for selection phase, and material price and annual quantity are integrated with the decision at the aggregation phase.
554
Securing the upstream supply chain: a risk management approach
TL;DR: In this paper, a conceptual study proposes that situational factors such as the degree of product technology, security needs, the relative importance of the supplier, and the purchasers' prior experience with the situation should be taken into consideration when determining the level of risk management in the supply chain.
The Buying Center: Structure and Interaction Patterns:
TL;DR: In this article, the authors report a first step toward developing quantifiable dimensions of the industrial buying task group, called the buying center, which is defined as a group composition and interaction process.
468
Risk and supply chain management: creating a research agenda
Omera Khan,Bernard Burnes +1 more
TL;DR: In this paper, a review of the general literature on risk and specific literature on supply chain risk was undertaken, and it was shown that the application of risk theory to supply chain management is still in its early stages and that the models of supply chain risks which have been proposed need to be tested empirically.
448