Open AccessJournal Article
Impact of advertisement on consumer’s purchases
TL;DR: In this article, the main focus of the study was how brand awareness is created through TV advertising and its impact on the buying behavior of consumers, this impact is seen on the buyers in electronic goods.
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Abstract: In order to attract the consumer's some organizations introduce new products whereas some organizations advertise in order to attract the consumers. the latter is considered to be one of the most influential ways of attracting consumers since advertising not only creates awareness about the product among the consumers but also entertains them. even though past studies have agreed that advertisement, especially tv advertisement, is the most effective media source since it attracts consumer’s attention. advertisements affect the perceptions of the consumers and it can influence the consumer's buying decisions. The purpose of this study is to determine the impact of tv advertisement on the consumer buying behavior by conducting the survey. for this purpose, a quantitative method was used, in which the impact of advertisement through brand awareness was seen on the consumer buying behavior. the main focus of this study was how brand awareness is created through tv advertising and its impact on the buying behavior of consumers, this impact is seen on the buying behaviors of consumers in electronic goods.
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References
Effects of multiple endorsements and consumer–celebrity attachment on attitude and purchase intention
TL;DR: The authors examined consumer-celebrity attachment within multiple endorsement situations and found that a 2 × 2 factorial design manipulates attachment strength to the celebrity and endorsement situation, while a 3 × 3 factorial model was used to measure the attachment strength.
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•Journal Article
A Study on Rural Consumer Behaviour towards Consumer Durable Goods in India
TL;DR: A combination of changing lifestyles, higher disposable income, greater product awareness and affordable pricing have been instrumental in changing the pattern and amount of consumer expenditure leading to robust growth of consumer durables industry as mentioned in this paper.
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An Investigation of TV Advertisement Effects on Customers' Purchasing and their Satisfaction
TL;DR: In this paper, the effects of Avishan company's TV advertisement (As a big clothing producer company in Iran) on customers' attention to advertisement, interest for purchasing, desire for purchasing and action of purchasing and eventually customers' satisfaction in Babol city.
Television advertisements and children's buying behaviour
TL;DR: In this paper, the impact of children's attitudes towards television advertisements on their resultant buying behavior was analyzed based on exploratory and descriptive research design and carried out by carrying out a survey of children in the age group five to 11 years, while they were in their class room.
The Role of Advertising in Consumer Decision Making
K. Venkateswara Raju
- 01 Jan 2013
TL;DR: In this article, the authors investigated the relationship between independent variables which are emotional response with attitudinal and behavioral aspect of consumer buying behavior, by tapping the responses of 110 respondents and analyzed the influence of advertising between male and female.