Journal Article10.1007/S10796-017-9766-Y
How user relationships affect user perceived value propositions of enterprises on social commerce platforms
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TL;DR: The results show that the instrumental inter-user relationships can significantly improve a consumer’s perceptions of a product’'s quality and information, and then improve the perception of efficiency value proposition and novelty value proposition of electronic commerce enterprises.
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Abstract: Social commerce is a popular topic issue in the academic field Prior research mostly focused on the effectiveness of social commerce on consumers However, the effect of social commerce on electronic commerce enterprises has rarely been involved By combining social network theories, information theories, and the value theory of electronic commerce, with information quality and credibility as the path, this study investigates how inter-user relationship on a social commerce platform affect user’s perceptions of the value proposition of electronic commerce enterprises The results show that the instrumental inter-user relationships can significantly improve a consumer’s perceptions of a product’s quality and information, and then improve the perception of efficiency value proposition and novelty value proposition of electronic commerce enterprises The expressive relationships between users can effectively improve the expression of consumer awareness of product credibility, and thus enhance the consumer’s perception of the value proposition of electronic commerce enterprises
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Citations
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The effects of social commerce environmental characteristics on customers’ purchase intentions: The chain mediating effect of customer-to-customer interaction and customer-perceived value
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Dissatisfaction, Disconfirmation, and Distrust: an Empirical Examination of Value Co-Destruction through Negative Electronic Word-of-Mouth (eWOM)
TL;DR: This study investigates what causes consumers to trust or distrust a review website and how value is created (or destroyed) through online reviews, which are one type of eWOM, and examines how consumers’ disconfirmation of previous eWomen leads to distrust of the eW WOM, which in turn leads to negative eWom and ultimately to distrust the review website itself.
127
Disruptive innovation of cryptocurrencies in consumer acceptance and trust
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