Journal Article10.1080/10528008.2015.1044860
How Marketing Academics View A-Level Journals: Psychological Insights Into Differences Between Published and Striving Authors
Riley Dugan,James J. Kellaris +1 more
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TL;DR: In this article, a survey of marketing faculty at colleges accredited by the Association to Advance Collegiate Schools of Business (AACSB) showed perceptual and motivational differences between published and striving to publish Big 4 journal authors, as well as different beliefs regarding success factors for publishing in A-level journals.
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Abstract: Many colleges of business demand A-level journal publications from marketing faculty as a condition for professional advancement. Yet only around 10 percent of marketing academics ever publish in the “Big 4,” A-level journals (Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Marketing Science). This motivates the questions explored in the present study: How do marketing academics view A-level journals and what distinguishes successful Big 4 journal authors from individuals striving to publish work in these journals? Results of a national survey of marketing faculty at colleges accredited by the Association to Advance Collegiate Schools of Business (AACSB) show perceptual and motivational differences between published and striving-to-publish Big 4 journal authors, as well as different beliefs regarding success factors for publishing in A-level journals. The results, viewed through the theoretic lenses of the Motivation-Ability-Opportunity (MAO) model, construal level t...
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References
Construal-Level Theory of Psychological Distance
Yaacov Trope,Nira Liberman +1 more
TL;DR: Supporting this analysis, research shows that the various distances are cognitively related to each other, that theySimilarly influence and are influenced by level of mental construal, and that they similarly affect prediction, preference, and action.
Assessing advantage: A framework for diagnosing competitive superiority.
George S. Day,Robin Wensley +1 more
TL;DR: To overcome possible myopia, the evidence of advantage should illuminate the sources of advantage as well as the manifestations of superior customer value and cost superiority, and should be based on a balance of customer and competitor perspectives.
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Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information From Ads
TL;DR: In this article, the authors show that advertising executional cues can influence communication effectiveness, and that communication effectiveness is in part driven by consumer behavior, which is similar to our findings.
The Association between Psychological Distance and Construal Level: Evidence from an Implicit Association Test.
TL;DR: The present research demonstrated that associations between more distance and higher level of construal also exist on a pure conceptual level and corroborate the assumption that all 4 dimensions of psychological distance are related to level ofconstrual in a similar way and support the notion that they all are forms of psychologicaldistance.