Book Chapter10.4324/9780203877111-9
Growing Up with Television: Cultivation Processes
George Gerbner,Larry Gross,Michael Morgan,Nancy Signorielli,James Shanahan +4 more
- 01 Feb 2002
- pp 43-68
1K
TL;DR: Television is the source of the most broadly shared images and messages in history as discussed by the authors and it is the mainstream of the common symbolic environment into which our children are born and in which we all live out our lives.
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Abstract: Television is the source of the most broadly shared images and messages
in history. It is the mainstream of the common symbolic environment into
which our children are born and in which we all live out our lives. Even
though new forms of media seem to sprout up weekly, television’s mass
ritual shows no signs of weakening, as its consequences are increasingly
felt around the globe.
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References
•Book
Television and its Viewers: Cultivation Theory and Research
James Shanahan,Michael Morgan +1 more
- 01 Jan 1999
TL;DR: Methods of cultivation: assumptions and rationale, methods of cultivation and early empirical work, and the bigger picture: Mediation, mainstreaming.
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