Journal Article10.54517/st.v4i1.2188
Google Trends platform: An analysis of the search for accommodation in Meruoca/Ceará-Brazil and its importance for digital marketing
Joelina Amélia De Sousa Silva Barros,Suzana Davi Sampaio de Oliveira,André Riani Costa Perinotto,Priscila Cembranel +3 more
- 24 Jun 2023
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TL;DR: Google Trends platform analyzes search trends for accommodation in Meruoca/Ceará-Brazil, revealing variations in user interest throughout the year and providing valuable insights for tourism marketing strategies.
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Abstract: Digital marketing has proven to be an essential tool for several business sectors, and tourism is one of the beneficiaries of this strategy. This article aims to analyze data from searches for words or terms related to accommodation in Meruoca. The research has a descriptive and quantitative character, seeking data, analysis and discussion about the searches for terms related to the main means of accommodation in the city of Meruoca, carried out by users in Brazil during the months of January to December 2019. The results indicate the variations in the interest of users for both means of accommodation throughout the year, providing a more comprehensive view of periods of greater demand and preference. Thus, it is concluded that the use of Google Trends provides important insights for managers in the tourism sector, helping them to develop more efficient and targeted marketing strategies.
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