Open AccessJournal Article
Globalization and Rituals: Does Ramadan Turn into Christmas?
Ozlem Sandikci,Sahver Omeraki +1 more
TL;DR: In this article, the dynamics of consumer culture and globalization interact with Islamic beliefs, rituals and behaviors, and revive and modify local rituals in order to fit with modern consumption-driven lifestyles.
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Abstract: This study explores how the dynamics of consumer culture and globalization interact with Islamic beliefs, rituals and behaviors, and revive and modify local rituals in order to fit with modern consumption-driven lifestyles. Specifically, we focus on urban Turkey and discuss how Ramadan rituals are being reinvented, modified and reinterpreted at the marketplace. We argue that the commercialization of Ramadan is neither an instance of cultural imperialism nor an instance of postmodern disorder. Rather, commercial logic and consumerist ideology hybridize Western and non-Western traditions and practices, creating new expressions of existing rituals.
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Citations
Crescent marketing, Muslim geographies and brand Islam: Reflections from the JIMA Senior Advisory Board
Jonathan A.J. Wilson,Russell W. Belk,Gary J. Bamossy,Ozlem Sandikci,Hermawan Kartajaya,Rana Sobh,Jonathan Liu,Linda M. Scott +7 more
TL;DR: In this paper, the authors brought together the thoughts and opinions of key members of the Journal of Islamic Marketing's (JIMA) Editorial Team, regarding the recently branded phenomenon of Islamic marketing, in the interests of stimulating further erudition.
Class, Status, and Party: The Changing Face of Political Islam in Turkey and Egypt
TL;DR: In this paper, the authors argue that socioeconomic changes within Islamist constituencies are critical parts of understanding of how moderate Islamists emerge and succeed, and that diverging paths of economic reform in Turkey and Egypt have generated different effects on the Islamist constituencies in these two countries.
Do Mutual Fund Managers Exploit the Ramadan Anomaly? Evidence from Turkey
TL;DR: In this article, the authors examine whether mutual fund managers investing in Turkish stocks are able to benefit from the Ramadan effect and to successfully time the market and find that risk-adjusted fund performance, especially for domestic institutional funds, larger domestic hybrid funds and foreign Turkish equity funds, is substantially higher during Ramadan compared to the rest of the year.
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Islamic encounters in consumption and marketing
Ozlem Sandikci,Aliakbar Jafari +1 more
TL;DR: The increasing popular and academic attention to Islam is partly driven by the events of 9/11 and the related imperative to "better understand Muslims" as discussed by the authors, and the interest is also stimulated by broader socioeconomic developments, in particular neoliberal transformation and the so-called Islamic resurgence.
Breaking bread with Abraham’s children: Christians, Jews and Muslims’ holiday consumption in dominant, minority and diasporic communities
TL;DR: This paper used interviews with Christians, Muslims and Jews in dominant, minority and diasporic settings to more fully document the role which cultural context may have on the interaction between religion and marketing.
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References
Commodity Cultures: The Traffic in Things
TL;DR: This article argued that the traffic in things is associated with a wide range of meanings and a diversity of responses, and suggested that geographical metaphors (such as distance and displacement) provide a more productive way of engaging with contemporary commodity cultures than do visual metaphors such as unveiling or unmasking.
•Book
Historic Preservation: Collective Memory and Historic Identity
Diane L. Barthel
- 01 Jan 1996
TL;DR: Barthel finds that preservation in Britain has largely been an elite enterprise aimed at preserving traditional values, whereas in the United States, the pattern is much more dynamic and democratic, though also more permeated by commercialism as mentioned in this paper.
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The Theming Of America, Second Edition: American Dreams, Media Fantasies, And Themed Environments
Mark Gottdiener
- 18 Dec 2020
TL;DR: From Graceland to Dollywood, from Las Vegas to Disneyworld, from the Mall of America to your local mall, the authors explores the origins, nature, and future of themed environments in information-overloaded America.
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