Generation Z’s Travel Trend and Behavior: A Systematic Literature Review
TL;DR: In this paper , a study was conducted to review the works related to the travel trends and behavior of Generation Z published by reputable publishers from 2012 to 2022 and identified six trends corresponding to Generation Z's tourism behaviors in the current period as a basis to continue to implement further research directions and develop strategies and policies that best meet the needs of potential customers.
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Abstract: The study was conducted to review the works related to the travel trends and behavior of Generation Z published by reputable publishers from 2012 to 2022. The data was searched and analyzed on the website www.lens.org and VOS viewer software using bibliometric analysis and content analysis methods. The research results have identified six trends corresponding to Generation Z's tourism behaviors in the current period as a basis to continue to implement further research directions and develop strategies and policies that best meet the needs of potential customers - Gen Z
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Dimitrios P. Stergiou
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TL;DR: This paper investigated the winery experiences of Gen Z in Greece and found that the core wine product has limited appeal for Greek Gen Z consumers, who are mostly interested in spending a pleasurable day outdoors with opportunities to socialise with friends, enjoy the food and scenery, and undertake non-wine related activities.
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