Open Access
From Loyalty to Switching: Exploring the Determinants in the Transition
Richard Lee,Jamie Murphy +1 more
- 01 Jan 2005
- pp 196-203
46
TL;DR: In this article, the authors investigated determinants that cause mobile phone customers to transit from being loyal to switching and found that the transition from loyalty to switching may be due to changes in the underlying determinants as well as new determinants.
read more
Abstract: This study investigates determinants that cause mobile phone customers to transit from being loyal to switching. By examining what keeps customers loyal, and then examining what provokes or entices the same customers to switch, the findings suggest that the transition from loyalty to switching may be due to changes in the underlying determinants as well as new determinants. The study concludes that mobile telecommunications is a commodity and offers several applied implications for mobile service providers and suggestions for future research.
read more
Chat with Paper
AI Agents for this Paper
Find similar papers on Google Scholar, PubMed and Arxiv
Write a critical review of this paper
Analyze citations of this paper to find unaddressed research gaps
Citations
Creative advertising and business performance: An investigation of small and medium-sized enterprise in the traditional Iranian food industry
TL;DR: In this article, small and medium-sized enterprises (SMEs) play a significant role in the economic development of both developed and developing countries, and improving the performance of these enterprises is one of the most important issues.
4
Role of Value Added Services in Shaping Indian Telecom Industry
TL;DR: In this article, the impact of value added services on the consumer while selecting particular cellular services was evaluated and the results showed that the VAS is a very important factor which affects the customers which they opting for a particular cellular service and the factors like usage in roaming, time of usage, GPS and satisfaction level of customer are important.
3
BRAND LOYALTY AND BRAND DEFECTION in the Danish Telecom Market
Gry Hjerrild Mikkelsen,Louisa Thuy,Tien Vu,Supervisor Polymeros Chrysochou +3 more
- 01 Jan 2014
TL;DR: In this paper, the authors examined which factors have a significant influence on brand loyalty and brand defection in the Danish telecommunications market, based on a number of identified factors, hypotheses were developed and set up.
3
ELECTRICITY SUPPLIER SWITCHING: A CONCEPTUAL MODEL BASED ON MIGRATION THEORY DOI: 10.17261/Pressacademia.2015313140
Anil Savas Kilic
- 01 Jan 2015
TL;DR: In this paper, a conceptual model of electricity supplier switching behavior to be tested for a relatively neglected customer segment in the business to business market [B2B]: small and medium enterprises [SME]s.
3
•Posted Content
A Conceptual Perspective on Brand Switching Behaviour of Consumers in Telecommunication Industry
TL;DR: In this paper, the authors focus on enlisting factors influencing consumer switching behavior in telecommunication industry by providing value added services and effective pricing strategies; telecom service providers can influence and control to a large extent the consumer brand switching behaviour and can retain customers.
2
References
Qualitative Evaluation And Research Methods
TL;DR: The Nature of Qualitative Inquiry Theoretical Orientations Particularly Appropriate Qualitative Applications as mentioned in this paper, and Qualitative Interviewing: Qualitative Analysis and Interpretation Enhancing the quality and credibility of qualitative analysis and interpretation.
33.2K
The Commitment-Trust Theory of Relationship Marketing
Robert Morgan,Shelby D. Hunt +1 more
TL;DR: Relationship marketing, established, developing, and maintaining successful relational exchanges, constitutes a major shift in marketing theory and practice as mentioned in this paper, after conceptualizing relationship relationships as a set of relationships.
21.5K
The behavioral consequences of service quality
TL;DR: In this article, the authors show that service quality relates to retention of customers at the aggregate level, as other research has indicated, and evidence of its impact on customers' behavioral responses should be detectable.
11.5K
Customer Loyalty: Toward an Integrated Conceptual Framework:
TL;DR: In this paper, customer loyalty is viewed as the strength of the relationship between an individual's relative attitude and repeat patronage, and the relationship is mediated by social norms and situational factors.
7.2K