Journal Article10.1016/J.ELERAP.2012.12.003
From e-commerce to social commerce: A close look at design features
Zhao Huang,Morad Benyoucef +1 more
1K
TL;DR: The findings indicate that, for any social commerce website, it is critical to achieve a minimum set of social commerce design features, which must cover all the layers of the proposed model, including the individual, conversation, community and commerce levels.
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About: This article is published in Electronic Commerce Research and Applications. The article was published on 01 Jul 2013. The article focuses on the topics: Ubiquitous commerce & E-commerce.
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Citations
YouTuber’s as Role-Models: A Study of the Ways YouTubers Influence Teenagers in the UAE.
Nada Alzara
- 31 Dec 2019
TL;DR: In this paper, an overview of the current YouTube community, including what influence YouTubers have on their teenage viewers in the UAE and to what extent this influence on their life is considered positive or negative.
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E-Commerce Marketing Optimization of Agricultural Products Based on Deep Learning and Data Mining
Hui Yang,Zhuohang Zheng,Chu Sun +2 more
TL;DR: Wang et al. as discussed by the authors applied deep learning and data mining to optimize e-commerce marketing of agricultural products, which can effectively reduce the intermediate links of agricultural product sales in rural areas.
A social commerce purchasing decision model with trust network and item review information
TL;DR: Wang et al. as discussed by the authors proposed a purchasing decision model for s-commerce based on trust computation and item reviews, where the trust degree of inexperienced users to experienced ones is computed based on item reviews and propagated using the parameterized Hamacher tnorm operator.
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Gratification matters? An explorative study of antecedents and consequence in livestream shopping
TL;DR: In this article , the antecedents and consequences of gratification in the context of livestreaming from technology affordance perspective were explored. But the results showed that both information and entertainment gratification are positively associated with consumer purchase intention.
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Optimal homing policy of the manufacturer facing competing platforms: the effect of selling formats
TL;DR: In this article , the optimal homing policy of a manufacturer who sells products through two competing platforms: a traditional online platform and a social commerce platform was explored, where the social platform can choose to operate with reselling or agency selling format.
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