Journal Article10.1177/1094670520977680
From Customer-, to Actor-, to Stakeholder Engagement: Taking Stock, Conceptualization, and Future Directions:
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TL;DR: Despite the significant strides made in the customer engagement literature, the need to understand any marketing actor's engagement (vs. merely the customer's) is increasingly recognized as discussed by the authors, which is why the importance of understanding marketing actors' engagement is emphasized.
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Abstract: Despite the significant strides made in the customer engagement literature, the need to understand any marketing actor’s engagement (vs. merely the customer’s) is increasingly recognized. Therefore...
read more
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Citations
Consumer engagement, stress, and conservation of resources theory: A review, conceptual development, and future research agenda
TL;DR: In this article , a conservation of resources theory-informed framework of the consumer engagement/stress interface is proposed, which identifies consumer engagement as either a consumer stressor (e.g., by placing demands on consumers, including in self-service or coproduction tasks), or a stress-reducing coping mechanism (i.e., by facilitating the development of brand-related learning, skills, or resilience).
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Sustainability in the beer and pub industry during the covid-19 period: an emerging new normal
TL;DR: In this article, the authors conducted interviews with pub and brewery owners, managers, and customers, combined with net-nographic and offline observations of pubs' engagement with customers, uncover three stages of strategies and innovation during this period, which they termed as "survive", "secure", and "sustain" and demonstrate how multiple stakeholders benefit from the innovations of pubs and breweries negotiating each stage, advancing current scholarship on sustainable value co-creation.
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Stakeholder engagement and business model innovation value
Linda D. Hollebeek,Sigitas Urbonavicius,Valdimar Sigurdsson,Moira Clark,Oliver Parts,Raouf Ahmad Rather +5 more
TL;DR: In this article , a conceptual model that recognizes the role of different stakeholders' interdependent engagement in creating BMIV is developed. But the authors do not consider the goals/interests of focal others, alongside their own, in their BMI-related engagement, in turn affecting all these stakeholders' BMIV.
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Hallmarks and potential pitfalls of customer‐ and consumer engagement scales: A systematic review
TL;DR: This paper performed a systematic review of major CE scale development articles (2005 to January 2023) using the Preferred Reporting Items for Systematic reviews and Meta-Analyses (PRISMA) approach and systematically evaluated these scales in terms of their respective CE conceptualization, dimensionality, itemization and underlying theoretical perspective.
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More of the Same?: Effects of Volume and Variety of Social Media Brand Engagement Behavior
TL;DR: In this paper, the power law of practice and combining survey measures with social media data was used to find that the marginal utility of engagement volume decreases at higher engagement levels, and that the variation across performed activities attenuates these diminishing returns on engagement volume.
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